Corporate America and the Campus
Acton Institute Powerblog

Corporate America and the Campus

More news on the campus that may disturb those who are already hyperventilating about corporate involvement in higher education: university newspapers are receiving increasing corporate attention.

In an article in today’s WSJ, Emily Steel writes, “Hip, local, relevant and generated by students themselves, college newspapers have held steady readership in recent years while newspapers in general have seen theirs shrink. Big advertisers are going on campus to reach these young readers. Ford Motor Co., Microsoft Corp., Samsung Electronics Co., and Wal-Mart Stores Inc. have all placed recent ads in college newspapers.”

In addition, “Last week, Gannett Co.’s Tallahassee Democrat acquired Florida State University’s FSView & Florida Flambeau, one of the nation’s few for-profit college newspapers. The same day, Viacom Inc.’s MTV, which already runs a network targeted at college campuses called mtvU, agreed to buy Y2M: Youth Media & Marketing Networks, a company that hosts the Web sites for 450 campus papers. MTV executives hope the deal will give mtvU credibility in the college community, providing its advertisers with easy access to college students.”

As a former columnist for Michigan State University’s student newspaper, The State News (I’m also married to a SN alum), let me just say that big corporations may be on to something…student newspapers have the market cornered and have the edge in providing locally relevant content to a uniquely situated and identifiable (perhaps even captive) audience.

HT: Poynter Online – Romanesko

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.